by Kellee Gabel, The Web Professional, Inc.
Silly, I know it’s hard to fathom cobwebs on websites. Yet, it’s true. There are companies who still haven’t grasped the importance of using the Internet as an active form of marketing. There are some who started out with good intentions, but lost their way, evidenced by websites clearly launched 5-10 years ago and reflecting barely a change since that time.
The Internet has grown, changed, adapted, abandoned and created a myriad of ways to reach the people with access. (Yes, I said, “abandoned.”)
Did you know that as of 2010, there were approximately 1.97 billion people with Internet access? From 2000-2010, the growth of Internet users worldwide was 444.8%, according to InternetWorldStats.com. As of the end of 2009, over 74% of the North American population have Internet access.
Maintenance and proactively marketing online goes way beyond paying annual hosting bills and domain name renewals. Oh, one could look at the traffic stats once in a while. Is there more to it? Yes, yes and yes!
It’s easy to let a website become stale, or to adopt the mindset that it’s hard to keep up with all the “new stuff” out there, because business people are, well… busy! Websites and online marketing are somewhat “out of sight out of mind.” But, to be outdated on the ‘net is to be virtually non-existent or incapable of competing in your industry. When that happens, it’s time for a refresh.
There are a lot of ways to use a website and other online marketing methods – blogging, regularly updating content, creating social media profiles, posting videos, registering with online directories, paid advertising to name a few. It would be difficult to list them all in one article. If you or someone you know would like to chat about what might be the right program call me at 888-614-7776!
It’s a new year. Now is the right time to think about strategies for creating up-to-date content for your website to inspire visitors, including search engines, to take another look and another and another.
Taking pride in your website or blog or Facebook page or the fact that you or your webmaster are on top of all things Internet marketing is downright cool in today’s world. Don’t miss out!