Author Archives: admin

Does your e-newsletter give away the store

Posted on May 10, 2012 by admin

Lately I’ve seen good intentions go bad with regard to e-newsletters.   I’m receiving some with way too much text. Kellee Gabel A good newsletter will be informative and useful, keeping subscribers feeling compelled to open and read it.  With that in mind, it’s good … Continue reading →

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Should you outsource social media?

Posted on April 20, 2012 by admin

I am asked this question so frequently, along with, what social media tactics should our company employ?  This video featuring Mikal Belicove by Entrepreneur.com makes sense of the first question. If you’re not sure how to address this pressing question … Continue reading →

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Pinterest the latest craze

Posted on April 18, 2012 by admin

What is Pinterest and how does it work? Pinterest is now the third most popular social network in the US.  Publicly launched in August 2011, Pinterest now has in excess of 10 million users, and is generating a lot of … Continue reading →

Posted in Business Development, Marketing, Online Marketing, Social Media | Tagged , , , | 1 Comment

The value of white space

Posted on April 6, 2012 by admin

If you’re using e-mail marketing for your business and doing it yourself, I want to point out something that’s a bit of a pet peeve of mine.  It’s a common lack of white space I’ve observed. What is white space? … Continue reading →

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When is free not free?

Posted on March 5, 2012 by admin

Is there anything wrong with free?  If it’s a great pair of shoes at a BOGO event, I’d be inclined to say, NEVER! There are so many free offerings that make it easy for businesses to market on the web … Continue reading →

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