Category Archives: Marketing

The value of image

First impressions are everything.  After all, you get only one chance to make one. In this age of digital awareness, the first place a new business acquaintance is likely to see your face is on your online profile.  This is … Continue reading

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7 Reasons Why Website Hosting Matters

The question of where to host a website gets asked a lot less than I wish. There isn’t one perfect answer, but it would be nice if we were allowed to weigh in on this topic. From our perspective as … Continue reading

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Does your website need an SSL Certificate?

Google has indicated or perhaps algorithm’d is a better word for their requirements er  “recommendations” toward improved search engine rankings. You might be thinking, “Is an SSL certificate right for my website?” While I could write volumes on the topic, … Continue reading

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How much does brand awareness count and how to get it?

It’s a time in our world when marketing is easy and can be somewhat inexpensive to companies large and small.  Or is it? After 14 years of watching a slow and then rapid shift of marketing budgets from traditional to … Continue reading

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Digital Fingerprints, Retargeting, Oh My!

You’ve heard of retargeting, right?  Where advertisers are able to use your digital fingerprint to aim targeted ads at you. It goes like this: So, you’re on this website looking at a product. You’ve researched it. Let’s just say dog … Continue reading

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