Category Archives: Online Marketing

Does your website need an SSL Certificate?

Google has indicated or perhaps algorithm’d is a better word for their requirements er  “recommendations” toward improved search engine rankings. You might be thinking, “Is an SSL certificate right for my website?” While I could write volumes on the topic, … Continue reading

Posted in Online Marketing, SEO | Leave a comment

How much does brand awareness count and how to get it?

It’s a time in our world when marketing is easy and can be somewhat inexpensive to companies large and small.  Or is it? After 14 years of watching a slow and then rapid shift of marketing budgets from traditional to … Continue reading

Posted in Business Development, Marketing, Online Marketing | Leave a comment

Digital Fingerprints, Retargeting, Oh My!

You’ve heard of retargeting, right?  Where advertisers are able to use your digital fingerprint to aim targeted ads at you. It goes like this: So, you’re on this website looking at a product. You’ve researched it. Let’s just say dog … Continue reading

Posted in Marketing, Online Marketing | Leave a comment

A little SEO to start your day

Yesterday a client who likes to do a lot of his own webmastering asked me how to improve his search engine placement.  Up until now, having a lot of great, on-topic content has served him well. Of course, as with … Continue reading

Posted in Online Marketing | Tagged | Leave a comment

Inbound Links

According to Website Magazine, “The number and quality of links pointing to your website is indisputably the single greatest influencing factor in achieving high placement on the search engine results pages (SERPs).”   A very good article on what makes a … Continue reading

Posted in Online Marketing | Tagged | Leave a comment