by Kellee Gabel, The Web Professional, Inc.
Today I was looking at a local newsletter featuring several businesscard-size ads being run by companies large and small. It surprised me to see that in these ads, some companies had forgotten to list their web site address. Not assuming these companies actually had a website, I did a search on the web and found their websites. Could it be the website is a newcomer to their marketing strategy?
Food for thought… if you’ve got an ad running somewhere, perhaps it’s time to review and update.