by Kellee Gabel | May 2, 2018 | Business Management Resources, Marketing, Online Marketing
General Data Protection Regulation (GDPR) “After four years of preparation and debate the GDPR was finally approved by the EU Parliament on 14 April 2016. Enforcement date: 25 May 2018 – at which time those organizations in non-compliance may face heavy... by Kellee Gabel | Mar 15, 2018 | Marketing
We hear this question a lot, “Should I hire a website developer or do it myself?” This is an awesome question! One that we would ask, as a small business contemplating getting a website. Seriously, there are many great website platforms for the DIYer to... by Kellee Gabel | Feb 19, 2018 | Business Management Resources
Of all people, you should! No one is immune to being scammed – even us. Sometimes we get emails stating the expiration of our domain name is imminent unless we renew it right now! And, I find myself thinking, “OMG, how did this get away from me or how did... by Kellee Gabel | Jun 1, 2017 | Online Marketing
Starting a business is always the fun part: Coming up with an idea, building an online store, and imagining all the things the business will become once it takes off. But without marketing knowledge, driving traffic and making sales can become an entrepreneur’s... by Kellee Gabel | Jul 29, 2015 | Business Development, Business Management Resources, Marketing
First impressions are everything. After all, you get only one chance to make one. In this age of digital awareness, the first place a new business acquaintance is likely to see your face is on your online profile. This is where having a professional business... by Kellee Gabel | Jun 4, 2015 | Business Development, Business Management Resources, IT Solutions, Marketing, SEO
The question of where to host a website gets asked a lot less than I wish. There isn’t one perfect answer, but it would be nice if we were allowed to weigh in on this topic. From our perspective as webmasters, we like to recommend services that are easy to use... by Kellee Gabel | Apr 1, 2015 | Online Marketing, SEO
Google has indicated or perhaps algorithm’d is a better word for their requirements er “recommendations” toward improved search engine rankings. You might be thinking, “Is an SSL certificate right for my website?” While I could write volumes on the topic,... by Kellee Gabel | Oct 15, 2014 | Business Development, Marketing, Online Marketing
It’s a time in our world when marketing is easy and can be somewhat inexpensive to companies large and small. Or is it? After 14 years of watching a slow and then rapid shift of marketing budgets from traditional to digital and somewhere / everywhere in between... by Kellee Gabel | Sep 24, 2014 | Marketing, Online Marketing
You’ve heard of retargeting, right? Where advertisers are able to use your digital fingerprint to aim targeted ads at you. It goes like this: So, you’re on this website looking at a product. You’ve researched it. Let’s just say dog toys, as an... by Kellee Gabel | Sep 10, 2014 | Online Marketing
Yesterday a client who likes to do a lot of his own webmastering asked me how to improve his search engine placement. Up until now, having a lot of great, on-topic content has served him well. Of course, as with most people, this customer is primarily concerned with...