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Understanding Bounce Rate

– if you’re using a website statistical tracking system, such as Google’s Analytics, you may already have heard the term Bounce Rate. Bounce Rate is not simply defined, but a surface explanation is that a visitor arrived on a website page and never went beyond that...

Inbound Links

According to Website Magazine, “The number and quality of links pointing to your website is indisputably the single greatest influencing factor in achieving high placement on the search engine results pages (SERPs).”   A very good article on what makes a good inbound...

The value of white space

If you’re using e-mail marketing for your business and doing it yourself, I want to point out something that’s a bit of a pet peeve of mine.  It’s a common lack of white space I’ve observed. What is white space? It’s said a picture is...

When is free not free?

Is there anything wrong with free?  If it’s a great pair of shoes at a BOGO event, I’d be inclined to say, NEVER! There are so many free offerings that make it easy for businesses to market on the web for what seems like little or no cost.  Many of these...

QR Codes revisited

What is a QR Code you may find yourself asking?  Have you been seeing those funny black and white cubes on billboards, businesscards and the like? QR = Quick Response Simply stated, it’s a block of patterns containing data that when scanned delivers a link or...