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The value of white space

If you’re using e-mail marketing for your business and doing it yourself, I want to point out something that’s a bit of a pet peeve of mine.  It’s a common lack of white space I’ve observed. What is white space? It’s said a picture is...

When is free not free?

Is there anything wrong with free?  If it’s a great pair of shoes at a BOGO event, I’d be inclined to say, NEVER! There are so many free offerings that make it easy for businesses to market on the web for what seems like little or no cost.  Many of these...

QR Codes revisited

What is a QR Code you may find yourself asking?  Have you been seeing those funny black and white cubes on billboards, businesscards and the like? QR = Quick Response Simply stated, it’s a block of patterns containing data that when scanned delivers a link or...