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When is free not free?

Is there anything wrong with free?  If it’s a great pair of shoes at a BOGO event, I’d be inclined to say, NEVER! There are so many free offerings that make it easy for businesses to market on the web for what seems like little or no cost.  Many of these...

Is a website enough?

When we started out in the Fall of 2000, websites were the main staple of a good online presence.  The commercial nature of the web had already gotten its groove, in fact the dot com bubble had already burst.  A business lacking a website was not quite cause for...