You’ve heard of retargeting, right? Where advertisers are able to use your digital fingerprint to aim targeted ads at you.
It goes like this:
So, you’re on this website looking at a product. You’ve researched it.
Let’s just say dog toys, as an example. I just got a promo from a national brand in my e-mail and clicked out to learn more about the sale.
Now I have gotten an e-mail from them offering free shipping if I order in the next 10 days, and in my Microsoft Outlook e-mail interface on the ad panel to the right, I am being shown ads by this same company.
Advertisers buy and use intelligence from your browsing behavior to continue to target you.
Is there anything bad about this? Notreally-maybe-I-guess-not-sure-hm-don’t-know-how-to-feel-about-it….
Let’s face it, you could be that advertiser, and keeping your ad dollars targeted to the right audience is a good way to save money and make money.
However, the one thought that’s a bit disconcerting… that digital fingerprint.
This video on Wall Street Journal is the best explanation I can provide without making you read a bunch of hoo hah. Enjoy, if you dare.