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by Kellee Gabel, The Web Professional, Inc.

Did you know that recently Google adjusted its search index algorithm to consider page load time as a factor?

When the Internet started to become more commercial than research in nature, we used to say, if your page takes more than 8 seconds to load you’ve lost your visitor. What with dial up connections, it wasn’t uncommon for people to click a link and then go get a cup of coffee, knowing it didn’t really matter how well or how poorly a web page had been designed.

Well, back in the day, ISPs were a lot slower, but today high speed connections have significantly lowered that max load time you want for your web page.

If you have a website, make sure your images and other page elements are optimized. What does that mean?

Realize that for every image or flash movie file to load on your page, the load time increases. With photos use editing software to decrease the file size, without decreasing the quality of the visitor’s experience in viewing the photo. There’s plenty of affordable software out there, and/or if you are paying a web developer to work on your website, make sure they are optimizing your photos.

What’s a good file size? Less than 150KB is probably a good start. Just bear in mind, that multiple images on a page add up. Try to stay under 400KB if possible.