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by Kellee Gabel, The Web Professional, Inc.

I used to have a boss who would ask, “Do you know what really burns my butt?” And, after working for him for almost 9 years, I still humored him by saying, “no, what?” And he would then hold his hand at that level and say, “Oh, a flame about this high.” I’ll probably always remember that little bit of comic relief to our stressful work environment.

Do you want to know what irks me sometimes? When I receive an e-mail from a business person and there is nothing below their name in the body of the e-mail. And then, they ask me to call them.

Why does this bother me so much? I can name a number of things.

First, as a marketer, I see this as a missed opportunity of major proportions. How many times a day do we send out an e-mail and not take advantage of this simple carrier pigeon to deliver a little extra in our message? Example content might include: your company name, your title, your web address, your blog address, your facebook page address, your linkedin profile address, your twitter name, your phone number, your company credo, a special you are currently promoting, etc., etc., etc.

I’ll go out on a limb and guess that perhaps it’s an oversight or that those with missing signatures need help setting theirs up. Do you need help setting up an effective e-mail signature?

Would love to hear from you.