I wish the title of this article were my original headline. However, I am happy to credit it to the latest eNewsletter I received from eMarketer.com. The full article is here>>.
The current numbers and projections about mobile retail shopping are staggering. You may be asking yourself, if I am NOT a retailer, is this an area of Internet marketing I can ignore? We think not.
While you may not plan to sell directly to consumers through mobile platforms, the ability for your message to reach them through their smartphones or tablet PCs is a growing need for any business that wants to stay in front of their target audience.
Beyond regular content updates, and a myriad of other activities your relevant online presence needs to be attending to, urgent adjustments may be called for to make your website accessible and interesting (and interactive) with mobile visitors.
Options for creating mobile accessibility and presence are available, and we’re here to help.