Everyone is talking Social Media these days. Some are embracing and benefiting from it. If you haven’t quite jumped on the band wagon yet, I hope you don’t feel like you’re lagging. Well, then again, maybe you are, but approaching this from a skeptic’s point of view or maybe with a little trepidation about something new that may change before you’ve gotten the hang of it might not be such a bad thing.
Should you employ Social Media as part of your marketing strategy? It’s a good question. But, more importantly, the question “should you” must be furthered answered by “why you should.” Because social media is not a short-term, “implement it and walk away” deal, you will need to acknowledge in advance the commitment to something long-term.
A social media strategy will only work if you know what goals you hope to accomplish.
Perhaps you want to:
- Create more traffic to your website or blog
- Broadcast updates, announcements, news
- Generate leads
- Increase sales
- Increase brand awareness
- Increase customer satisfaction
- Improve corporate reputation
- Create community
Knowing what you want to achieve will help you to determine which social media practices will work best. For instance, some businesses may never Tweet and home-based businesses are unlikely candidates for FourSquare. Social media does not come as a one size fits all solution. In some instances a combination of tools may be necessary to fulfill your desired outcome.
Numerous excellent resources to learn about social media are available by searching “social media” in your favorite search engine. You might want to check out Mashable, a website dedicated to reporting the latest news in social and digital media.
Ultimately, choosing to outsource assessment, development and caretaking of your social media plan may be your best option.
We’re here to help. Let us know if you need our services.
Kellee Gabel is founder and president of The Web Professional, Inc.