888.614.7776 The Web Professional, Inc. | Boutique Website Design Company
Kellee Gabel

Kellee Gabel

If you’re using e-mail marketing for your business and doing it yourself, I want to point out something that’s a bit of a pet peeve of mine.  It’s a common lack of white space I’ve observed.

What is white space?

It’s said a picture is worth a thousand words, so let me demonstrate below:

Lacking Whitespace:

Lacking Whitespace

With Whitespace

With Whitespace

 

In today’s tight economy, I certainly appreciate the importance of saving wherever possible, and if that means doing your own e-mail marketing, by all means.  However, a small amount of professional support to get the right look established in the initial setup phase could go a long way to making a good impression into a great impression!

Good luck out there, and let us know if you ever need a little help!

Kellee Gabel
President
The Web Professional, Inc.
888-614-7776