If you’re using e-mail marketing for your business and doing it yourself, I want to point out something that’s a bit of a pet peeve of mine. It’s a common lack of white space I’ve observed.
What is white space?
It’s said a picture is worth a thousand words, so let me demonstrate below:
In today’s tight economy, I certainly appreciate the importance of saving wherever possible, and if that means doing your own e-mail marketing, by all means. However, a small amount of professional support to get the right look established in the initial setup phase could go a long way to making a good impression into a great impression!
Good luck out there, and let us know if you ever need a little help!
The Web Professional, Inc.