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– if you’re using a website statistical tracking system, such as Google’s Analytics, you may already have heard the term Bounce Rate. Bounce Rate is not simply defined, but a surface explanation is that a visitor arrived on a website page and never went beyond that page. The bounce rate equation goes like this: Bounce Rate = Total number of visits viewing one page only divided by total entries to the page.

Therefore, it’s important to review not only the aggregate bounce rate for your site, but which pages are receiving the highest bounce rate to determine how the problem may be resolved or at least improved upon.