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by Wendy Houser Blomseth

Which marketing method are you using to grow your business and attract your best clients in 2009?

Many experts say to strategically use images to support your bottom line activities and to attract your best clients. “How do I strategically use photographs?” a client asked recently. Answer:

  1. Review your Strategic Marketing Plan to assess how your images are supporting your plan. For instance, (a) define your brand, what your company is and who your company is with images; (b) identify your products, services, target buyers with images; (c) illustrate your unique selling proposition with images.
  2. Determine the freshness, variety and impact of the images so that your images (a) establish trust, (b) attract attention and (c) tell a compelling story that is different from your competition.
  3. Look at the actual placement of your image(s) on your website page and in your advertisements. Designers will tell you there are locations proven to catch the eye of your potential customer.

Some people prefer to allow “The Law of Attraction,” to be their guide to grow their business. One definition of The Law is: “I attract to myself, whatever I give my focus, attention or energy to.” So if you have invested time and attention to create new portraits that show you at your best, you will attract your best clients. Many of us have seen this powerful force work in our personal and business lives.

Whatever marketing method you choose, the experts recommend moving forward with concentrated actions toward your goal, even though we may be tempted to procrastinate. Having new photographs created for your 2009 plan may seem, in the short term, an easy thing to postpone but it can, in the long term, slow down your growth. Fellow Women in Networking MN member, Beth Woodward of Adventures in Brainstorming, said after her portrait session, “…. why did I wait so long? The money I spent was nothing compared to what I received. In fact, I wonder what it cost me to NOT have a professional photo on my website.”

Attractive, well-produced images are a priceless tool to help your clients connect with you. Make a lasting impression with images that convey the friendliness, warmth and professional trust you bring to your work, plus build brand awareness of your company and its mission, values and belief. Good business images are a necessity in today’s competitive marketplace, not a luxury!

Wendy Houser Blomseth
InBeaute Photography |  St. Paul, MN | Phone: 651-225-9002
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